How To Successfully Use Instagram Stories For Your Business.
If you're looking for a way to connect with your Instagram followers, Instagram Stories is the perfect opportunity. Instagram stories are great because they allow you to share what's happening in real-time and provide more intimate content that feels like it's coming from a friend. In this blog post, we'll discuss tips on how to use Instagram Stories for business success!
Why should you use Instagram stories for your business?
Instagram stories are essentially Instagram posts that last for only 24 hours. They're great because they allow you to share what's happening in real-time and provide more intimate content that feels like it's coming from a friend.
Instagram Stories make your business feel relatable, which is important these days as social media users want authenticity across all channels. Instagram Stories also encourage followers to take action and interact with the business by asking questions, tagging a friend, or following you on Instagram.
How often should I post Instagram stories?
You want to limit your Instagram story posts to once every few days because they disappear after 24 hours. However, this doesn't mean that each of these Instagram stories should be lengthy. Instagram Stories are meant to provide a quick glimpse into the life of your business, so you want to make sure that each Instagram story is concise and provides value without being too long or complicated.
How to create an effective story that is engaging and interesting.
Whether the goal is to maintain a good relationship with your followers, communicate offers about products, or spark brand curiosity among customers, there are many ways stories can be beneficial for all segments of your following.
It is important to grab the views attention within the first few seconds. Instagram Stories tend to be less than two minutes long on average, so you want to make sure that the initial content is attention-grabbing enough for viewers to continue watching your story.
The best way of keeping Instagram followers engaged in a story is by using both text and visuals because it enhances their experience by providing more information. Instagram Stories work great for brands that want to communicate what's happening with their products and services. For example, a clothing company might share video clips of models wearing their latest collection while sharing more product information in text form.
It is important to pay attention to what your followers are interested in because Instagram users tend to not be very patient. Instagram Stories provide you with the perfect opportunity to offer your followers a glimpse of what they are interested in and have a peek inside how your business is run.
What happens when you don't have a lot of followers on Instagram?
For those with small followings on Instagram, there are still many benefits of using the social media app's Stories feature. Sharing your company’s stories and showing behind-the-scenes glimpses can make you more relatable to followers and draw in new potential customers alike. It breaks down barriers between yourself as a businessperson and showcasing the root of your business story.
The benefits of using Instagram Stories for your business.
Here is what you can expect from incorporating Instagram Stories into your Instagram marketing strategy.
- Reach - Instagram Stories are a great way to increase the reach of content on Instagram by giving followers an opportunity to interact with you in real-time while also boosting your overall engagement level as their excitement spreads from story posts to other parts of social media!
- Conversions - Instagram Stories can provide valuable customer insights which will help you create more targeted, relevant posts for Instagram which increase the likelihood of converting followers into customers. Perhaps create a story series of your most frequently asked questions.
Presence is Key
Overall, it is important for any business to have a strong presence on social media. With the right strategy in place, you can create engaging content that reaches customers who may not otherwise be interested in what you’re selling. If you find yourself struggling with how to incorporate stories effectively or don’t even know where to start then The Fox Creative team would love to help! Contact us today and we will work together to develop the perfect plan for implementing these strategies into your marketing efforts.
