3 Benefits of Using TikTok as a Medical Professional
The Rise of Doctors on Tiktok
As a Doctor, you're always looking for the best way to communicate with your patients. With TikTok being the leading largest platform, it's no wonder why Doctors are jumping on the bandwagon. TikTok has been shown to be extremely beneficial in the education of patients on health-related issues. Doctors can now use TikTok as a platform to provide patients with useful information about various aspects of their medical conditions.
In the following blog post, we will explore 3 ways you can create a presence on TikTok for your medical practice and why they will benefit your practice.
1) Why is TikTok Important for Doctors and How to Find Your Audience
It's all in the numbers, with Tiktok being downloaded over 1.5 billion times as of November. The hashtag #DoctorsOfTiktok has been used over 1.5 billion times compared to Instagram's hashtag #DoctorsOfInstagram producing 562k views.
Social media is all about finding where your audience is, and with the rise in health-related Tiktok posts, many doctors have found a large community eager to learn.
For some practices, this can involve taking a behind-the-scenes look at what it is like to visit the office. For others, it could be patient recovery stories health topics, medical facts that most people don't know about.
2) Sharing Education On Medical Conditions
Tiktok may be the best place for medical professionals to educate their patients because it caters to what each patient is interested in. Here's an example: If you wanted to share a video about dental care, for instance, wisdom teeth removal, you could use one of the many hashtags that rank in over 1.5 billion views. People every day are researching health-related topics on TIkok to find out more about their conditions and what to expect.
Doctors can share videos about any type of medical condition, and patients can learn more about them. You can share knowledge about very specific diseases with preventative tips or information on what living with the disease is like.
Here are some healthcare professionals dominating the education space on Tiktok:
Mike Muellner @mikemuellnermd is a Southern California doctor with over 950 thousand followers on Tiktok. He posts short educational videos about different medical conditions and always aims to educate his audience on new facts about the body.
Dr. Shah (@dermdoctor) has over 7.5 million followers and uses social media as a platform to educate on skin conditions such as when to use retinol or what eczema is, among many other topics.
Jess Andrade, a pediatrician and sports specialist from Boston, has created a following of 1.3 million followers (@doctorjesss) by educating and empowering parents across the world through her medical journey.
3) Build Your Practice's Brand And Get More Exposure.
The once dance-only app has made huge jumps in the last two years. Now, we are looking at a strong older audience who is utilizing the app. Hashtag usage provides a lot of insight into how much the age demographic has shifted. Just to name a few, here are some statistics.
#Over30 - 13.6 Billion
#Over40 - 5.5 Billion
#HeartHealth - 2.3 Million
#Rhinoplasty 1.5 Billion
#Surgeon - 2.1 Billion
#Dentist - 8.3 Billion
#Pediatrician - 11 Million
Many of your patients use TikTok and that means there is a high probability that they are also using the platform for medical answers as well. It’s important for doctors to have an active presence on social media in order to connect with new potential patients.
It is important to adapt your marketing strategies to be able to get in front of patients who are ready for information and have an acute interest in their medical condition.
TikTok is a great platform for this because it provides a more personal experience than other platforms like Instagram or Facebook. It can be used as a tool for education, new patient marketing, and even fundraising!
Ready to Get Started?
By incorporating Tiktok into your marketing strategy and leveraging its capabilities, you may be able to gain more exposure for your practice and build your brand.
Our team can help you take advantage of this opportunity if this has piqued your interest. Contact us to find out more about our TikTok management services.
The Fox Creative will be able to help you in an effort to make sure that your practice gets noticed. We'll take care of all aspects, from coming up with content ideas to drafting strategies to editing videos so they look their best. That way you can spend your time dealing with what matters most-your patient.
