4 Reasons Why Every Small Business Needs A Freelance Video Editor
Visual content has become one of the most popular ways to share information on social media. Just look at the rise of Tiktok in the last year! Short-form video is here to stay and having this form of communication is perfect for getting your brand noticed by your ideal customer.
Every company can benefit from having someone who is skilled in the art of editing. It is a solid way to achieve a professional video presence that is strategically ready to engage new and existing customers.
Video editing is an integral part of every small business. It can help you expand across social media, create engaging content for your website and Youtube channel, TikTok account, or any other platform where videos are used to advertise products/services that result in bringing quality leads.
Below we will explore the reasons every small business needs a video editor and give tips on how to find the perfect match.
Why Freelance Video Editors Are In High Demand
Here are the 4 top reasons why it is important to hire a freelance video editor:
1) They help you produce consistent content for your customers.
It is important to show up for your customer on social media. Video content is a win-win for both the customer and the business but consistency is key in building trust with them. A freelance video editor is able to ensure you are turning around a set amount of consistent videos per month. This way you are able to deliver on your social media promises and the customer is kept engaged.
2) They help you focus on your business
As a small business owner, time management is crucial and it can be tough to fit in the extra hours needed to edit your own videos. With a freelance video editor producing fresh content each month, you are able to work on other important aspects of your business. You can trust your video will always be up-to-date without the hassle of finding time to do it yourself.
A freelance video editor has produced content for a variety of companies and industries. This means they are aware of the latest industry trends, best practices, and what gets results. You can trust that your videos will be on-brand while also showcasing your unique business identity.
3) They are cost-effective and aid in marketing success
Agency prices can be through the roof! Freelancers typically charge less than agencies do because there's no need to pay benefits like health insurance. If you need a video done, awarding a contract to a freelance video editor is usually half the cost. You can keep your money in-house to focus on other marketing objectives.
Freelancers can assist you in producing high-quality videos on a modest budget, so you won't have to break the bank just to hire a video editor. It is important to note that although freelancers are flexible in their budgets, video editing is still an investment but one that is reasonable and aiding in your business's success. It becomes a talking point for potential clients and they are able to make their own judgment based on the quality of videos you share with them.
4) They can create content for multiple platforms at once
One of the best things about having a video editor is their ability to produce content for multiple social media platforms at once. Whether it is Instagram, TikTok, or Facebook; video editors help small businesses repurpose and maximize their existing content. Maximizing the content your business already has is a great way to ensure that your social media platforms are filled with new and engaging content.
A skilled editor will be able to turn your full-length YouTube videos into a variety of value-based short-form TikTok content. This is golden for any small business as they are able to repurpose videos for their Facebook ads and drive people from TikTok towards their YouTube videos.
What Questions To Ask When Looking For A Video Editor
How long have you worked as a freelance video editor?
If you're looking to hire a freelance video editor, you should definitely ask this. Why? It's important to know their experience level and what types of jobs they've completed in the past. If they've been working as a freelancer for 10 years, it's likely that they'll come highly recommended by other professionals working in the industry. On the other hand, if you're looking for a freelancer who is relatively new to the industry and wants to build up their portfolio, asking this question will help you figure out what type of client they're looking for.
What types of projects have you completed?
Not knowing a freelancer's experience or past projects can result in some major rookie mistakes - and we all know that saving money is the name of the game when it comes to small businesses. That's why you need to ask this question! It's important to figure out the type of projects the freelancer has worked on in the past so you can use them as a reference for future projects. If the freelancer is a video editor with a wide range of knowledge and skills, they can offer you a ton of benefits beyond their portfolio - they can advise you on anything from camera equipment to post-production techniques.
What is your editing revision process?
The revision process is very important for small businesses, as you don't have a lot of time to perfect everything. If the freelancer is inexperienced, they're unlikely to offer any revision process at all - which means that mistakes could be made and you may not know about them until after the project has been completed. On the other hand, if the freelancer offers an editorial revision process that will help you perfect your project, they'll likely help you save time and money in the long run.
What kind of equipment do you use?
It's important to know what type of equipment a video editor uses so that you can compare it to your own. Make sure you get specific details about their editing software (like Mac or PC), and how they share deliverables. If they don't use the same type of editing software, you might find it difficult to communicate with them or send them rough cuts for revisions.
How soon can you start work on my project?
Another important question to ask, especially when you're in a time crunch. For example, if you need an editor for an event that is happening tomorrow and the freelancer doesn't offer any same-day turnaround or emergency services, it's really unlikely that they can help you. Make sure to figure out when the project will start and when it will be completed, and if they can work within your deadline.
Do you offer editorial editing?
It's important to know that the freelancer offers more than just basic video editing services, as you might need additional help with your project after it has been completed. For example, if they also offer color correction or animated text graphics. Having a freelance with this knowledge can really help elevate your project in the end.
How much will it cost me per month?
It is very important to know what your contract will include and how much it will cost. In many cases, the video editor will offer fixed-rate monthly contracts that include a set amount of edited deliverables. On the other hand, some freelancers might ask you to complete a per-project contract, which may result in additional charges if the project is longer than expected.
In Conclusion:
As a small business owner, you know that it's important to have the help of freelancers in order to get your work done. Freelance video editors are especially helpful because they can provide all different types of expertise and skills - from editing and color correction to animated text graphics. With this information in mind, we hope you feel more confident when seeking out freelance talent for your next project! The Fox Creative offers its own video expert freelance editor! If you need professional video editing services right now, please contact us here.
