Organic social for brands that are ready to grow.
A boutique NYC social media agency for funded startups, small businesses and established brands. Strategy, management, influencer marketing, and UGC, made by creators who live on Instagram and TikTok.
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Who We Work WithYou’ve raised the round. Now social needs an owner.
You have the product, the funding, and the momentum. What you don’t have is time to run social, and you shouldn’t have to. That’s where we come in. We step in as your organic social team and take every part of it off your plate, so you can get back to building the business.
Funded startups building a following from zero
Small businesses ready to grow on Instagram and TikTok without hiring an in-house team
Established brands that need someone to own their organic strategy and content on Instagram and TikTok
Brands with a product, an app, or a folder full of footage, and no time to turn it into content
Social Media Services
Content Creation & Editing
Ship us your product, or book a Content Sprint: a focused three-hour shoot that becomes a full month of content. We handle the editing and copywriting, so every post is ready to publish.
Strategy & Management
A clear plan built around your audience and goals, tested through Instagram Trials so we know what works before it reaches your main feed. We plan, post, and report every month, and nothing goes live without your approval.
Influencer Marketing & UGC
We match you with the right creators, brief them on your strategy, and edit what they deliver so it fits your brand. Need it faster? Our own UGC creators can produce it for you.
Starting From ScratchLaunching with no content yet?
You don’t need a folder full of footage to work with us. We start by building your strategy, then we create the content to match it, filming with our team, sending your product to one of our UGC creators, or both, and we edit, write and post everything for you. Scalable Display Technologies came to us with a very limited content library and grew from zero to 14K followers, so starting small is never a reason to wait.
Your Content LibrarySitting on footage you don’t know what to do with?
Behind-the-scenes clips, supplier visits, old shoots, product videos. Send it all over. We’ll find the story in what you already have and turn it into short-form content that performs. From there, we add to it with Content Sprints, UGC, and on-trend content, so you build a content library that keeps working for you.
For Seggiano, an Italian food brand sold across the US and UK, we partnered with 5&Vine, the agency behind the brand’s wider marketing, and led the organic social side alongside their team. We took behind-the-scenes footage from Seggiano’s suppliers all over Italy and turned it into a story that follows each product from Italy to the shelves of New York, then filmed on location in NYC and added recipes and seasonal content to keep the library growing.
How It WorksGetting started is simple.
Free strategy call. We talk through your brand, your goals, and where social fits. If we’re not the right fit, we’ll tell you.
Strategy and onboarding. We audit your accounts and build your content plan and calendar.
Create, post, report. We run your social month to month and send a clear report, so you always know what’s working.
The Numbers Behind the Work
We test, watch the numbers, and pivot fast. When something dips, we change course instead of staying locked into what worked last month.
0 to 82.3K
followers in six months, built ahead of a brand launch
Well Theory founder
2.7M
views on a single video
10Beauty
1M+
views on each of two influencer collaborations we directed
10Beauty
5.4M
views and 139K likes on a single video
Scalable Display Technologies
0 to 14K
followers, grown from a limited content library
Scalable Display Technologies
71.5K
followers and growing, with viral launches and creator collabs
10Beauty
Meet the TeamA small, founder-led team of creators
The Fox Creative is a boutique social media agency in New York City, founded by Milena London. We’re small on purpose: a two-person core team, backed by a network of NYC creators and editors. With over 10 years in social media strategy, Milena leads and oversees every account personally, so you always talk to the person doing the thinking. Our team and creator network handle the copywriting, editing, and content production, and we know what works because we’re on the platforms every day.
Industries we’ve worked in: beauty tech, home and kitchen, fine art, specialty food, pet tech, edtech, career and professional development, performing arts, travel, and B2B.
Client ReviewsWhat clients say about working with us
Kind words from the brands and founders we’ve worked with.
“Working with Milena has been a fantastic experience. She's highly organized, thinks strategically, and uses data and metrics to guide the direction of our content with intention. Her videos are clear, captivating, and well-executed—with great use of music, props, and product demonstrations that really brought our brand to life. Communication was excellent every step of the way. We highly recommend her team and would gladly work with her again.”
Clean beauty brand · via Upwork
“Milena is very organized and has some great systems in place for her clients to find and optimize for the latest social media trends. Highly recommend her if you're looking for help with your social media!”
Travel and hospitality brand · via Upwork
“Milena is a pro. One of the best with amazing creativity, organization, and communication. Would continue to work with her again. Thank YOU!”
Social media management client · via Upwork
“Milena was a great collaborator and strategist for our project. Her reporting and understanding of KPI's were very helpful in determining the direction to take. Content creation and copy were great, as well.”
Ethical textile and craft brand · via Upwork
“Milena knows social media really well - she's super organized, has a great eye and adds tons of value!”
Travel YouTube channel · via Upwork
Let’s see if we’re a good fit.
Tell us where your brand is today and where you want it to go. We’ll show you how we’d get there.