Social media strategy from people who create every day.
The Fox Creative is a boutique NYC social media agency, founded by a creator who has been building audiences for over a decade.
Meet the Founder
Founder of The Fox Creative and the NYC creator behind @itsmilenalondon. Milena leads strategy on every account we take on.
Hi, I’m Milena.
From content creator to agency founder
I’ve spent over 10 years in social media strategy, with a background in photography, and I still create every week. As @itsmilenalondon, I share life in New York: concerts, Broadway, NYC experiences, and travel. My videos regularly reach far beyond my own audience, including a 4.7M-view reel on Air New Zealand’s launch of the world’s first economy sleep pods and 420K views on my coverage of the NYC Tartan Day Parade.
I’ve covered launches for brands like Audible’s Dracula and Air New Zealand, partnered with Fever as an ambassador, and covered New York premieres like Practical Magic. Being on the creator side every day shapes everything we do: we know what the platforms reward right now because we’re testing it ourselves.
How We Work
Strategy first, trends second. Every trend we use has to serve your goals.
Test, measure, pivot. We use Instagram Trials and real numbers to decide what’s next.
Community management with personality. The kind of comment replies people screenshot and share.
You talk to the person doing the thinking. Milena leads every account, from the first call to the monthly report.
The creator’s eye, built into your strategy.
We test what works on our own accounts before it ever reaches yours.
4.7M views and 46K shares on a single reel
420K views on NYC event coverage
250K+ views on concert content
10+ years in social media strategy
Meet the Team
We’re small on purpose: a two-person core team, backed by a network of NYC creators and editors we bring in when your project needs them. You always talk to the people doing the work.
Milena London
Founder & Strategy Lead
Builds your strategy, leads every account, and is your main point of contact. 10+ years in social, and still creating every week as @itsmilenalondon.
Emmy
Creative Lead
A social strategist for over 10 years. Leads our editing and AI-powered content campaigns, turning raw footage into polished short-form content.
Our Creator Network
Creators, UGC & Editors
Vetted NYC content creators, UGC creators, and editors, matched to your brand and directed by our strategy.
