Social media case studies from the brands we grow
Every brand here started from a different place, from a beauty brand ready to scale to a B2B tech company starting from zero followers, and each story below shows the strategy we built, the content we made, and the results it delivered on the platforms.
Beauty and nail care
10Beauty
10Beauty, the robotic manicure brand available at Ulta Beauty and Nordstrom, came to us ready to grow its audience and turn social into a channel that supports sales, so we built a strategy around short-form video, creator partnerships and the launch moments that matter most to the brand.
What we did
Planned, filmed and edited short-form video made for Instagram and TikTok
Directed influencer collaborations and reused the creators’ footage as UGC across the brand’s channels
Ran multiple Content Sprints with the brand, including flying out to film on location with the 10Beauty team
The results
71.5K followers built on the brand’s account
2.7M views and 39.6K likes on the brand’s top performing video
1M and 1.2M views on two influencer collaborations that we directed
143K views on a launch video
B2B technology
Scalable Display Technologies
Scalable is a B2B tech company that came to us with no social following and only a small library of existing content, so the job was to make a technical product interesting to a much wider audience without waiting on a big production budget.
What we did
Built a social strategy from scratch around the footage the team already had
Edited that footage into short-form video that shows off the technology in a way anyone can enjoy
Watched performance closely and changed direction quickly whenever results started to dip
The results
Grew from 0 to 14K followers on a brand new account
5.4M views, 139K likes and 8,814 saves on the top performing video
1.9M views on a second reel
80.2K, 25K and 24.2K views on other videos from the same small content library
Founder personal brand
Well Theory founder
Before Well Theory launched, its founder wanted an audience that already knew and trusted her, so we built her personal account into the place where the brand’s story would begin.
What we did
Built a personal brand strategy around the founder’s voice, expertise and story
Created and edited short-form content that let people get to know the person behind the brand
Grew the audience well ahead of launch day so the brand had a community waiting for it
The results
Grew the founder’s personal account from 0 to around 82K followers
Built that audience before the brand launched, giving Well Theory a warm community from the very first day
Italian food brand
Seggiano
Seggiano is an Italian food brand sold across the US and UK, and we were brought in by 5&Vine, the agency behind the brand’s wider marketing, to lead the organic social side alongside their team. Early on we worked only from the brand’s existing content library, so our first job was to turn supplier footage from across Italy into a story that people would want to follow.
What we did
Edited supplier footage from across Italy into a story that follows the products all the way to shelves in New York
Filmed on location at a New York grocery store so followers could see exactly where to find the brand
Developed recipe and seasonal content that gives people a reason to cook with the products at home
The outcome
Supplier footage became a steady stream of content with a clear story behind it
The brand grew from library-only posts to original content filmed on location in New York
Commercial furniture
HighTower Group
HighTower Group designs furniture for modern workplaces and shared spaces, and they wanted an Instagram presence that looked as considered as the pieces themselves. We built the feed around their product photography and design details, so every post felt like a page from a design magazine.
What we did
Built a visual content strategy around the brand’s product photography and design details
Planned the feed so that colors, textures and spaces worked together across the grid
Wrote captions for the architects, designers and workplace buyers who choose their furniture
Ready to write your brand’s next success story?
We’ve also created content and strategy for brands like Haden, Hightower Group, Morrison Hotel Gallery, Furbo, Pearson+, Fairygodboss, American Classical Orchestra and Nomadic, and we’d love to hear where your brand is today and where you’d like it to go.