UGC and influencer marketing for NYC brands

The Fox Creative matches brands with the right creators, briefs them on your social strategy and edits everything they deliver, so the content feels native to the platforms and still looks and sounds like your brand.

How it works

• We find creators who fit your audience, either local NYC creators or creators from our own UGC network

• We brief each creator on your strategy, your product and the kind of video that performs

• We direct the content so it serves your goals, not just the creator's feed

• Our team edits every video so it's ready to post on your accounts

UGC or influencer marketing?

UGC is content made by creators for your brand's own accounts, while influencer marketing puts your product in front of a creator's audience on their account. Many brands use both, and a strong influencer collaboration can often be reused as UGC on your own channels.

Results from creator campaigns

For 10Beauty we directed two influencer collaborations that reached 1M and 1.2M views, and we reused one of those creators as UGC across the brand's own channels. You can read more on our case studies page.

Pricing

Our Growth package includes one UGC or influencer creator each month, additional UGC creators are $550 for two edited videos, and our Full Service package includes multi-creator campaigns and launch support. The full details are on our Work With Us page.

Questions brands ask us

Do creators need to be based in New York?

No, we can work with local creators near you or with creators from our own network, and most products are simply shipped to them.

Do I need a big budget to work with creators?

No, many brands start with one creator a month as part of a Growth package and add more once they see what performs.

Can creator content be used on our own accounts?

Yes, that's the core of UGC, and we edit every video so it's ready to post on your Instagram and TikTok.

Book a free strategy call and we'll talk through which creators and campaigns would fit your brand.